Online Date Zone
Online dating
or Internet dating is a dating system which allows individuals, couples
and groups to make contact and communicate with each other over the Internet,
usually with the objective of developing a personal romantic or sexual
relationship. Online Date Zone services usually provide unmoderated
matchmaking over the Internet, through the use of personal computers or cell
phones.
Online dating services
generally require a prospective member to provide personal information, before
they can search the service provider's database for other individuals using
criteria they set, such as age range, gender and location. Most sites allow
members to upload photos of themselves and browse the photos of others. Sites
may offer additional services, such as webcasts, online chat, telephone
chat(VOIP), and message boards. Some sites provide free registration, but may
offer services which require a monthly fee. Other sites depend on advertising
for their revenue.
Many sites are
broad-based, with members coming from a variety of backgrounds looking for
different types of relationships. Other sites are more specific, based on the
type of members, interests, location, or relationship desired.
Trends
United States
residents spent $469.5
million on online dating and personals in 2004, and over $500 million in 2005,
the largest segment of “paid content” on the web other than pornography,
according to a study conducted by the Online Publishers Association (OPA) and
comScore Networks.
By 2007, many prominent
studies show that Baby Boomer interest in online dating had soared.
Most recently, it has
become common for online dating websites to provide webcam chats between
members. In addition, as the online dating population becomes larger, sites
with specific demographics are becoming more popular as a way to narrow the
pool of potential matches. According to online personals expert Mark Brooks
from onlinepersonalswatch.com, online dating sites are adding features
including handwriting analysis to match like-minded mates.
The most successful
niche sites pair people by race, sexual orientation or religion. The 20 most
popular dating sites this year as ranked by Hitwise include JDate (for Jewish
singles), Christian Mingle and Christian Cafe, Manhunt (for gay men), Love
From India, Black Christian People Meet, Amigos (for Latino singles), Asian
People Meet, and Shaadi (for Indian singles).In
March 2008, the top 5 overall sites held 7% less market share than they did
one year ago while the top sites from the top five major niche dating
categories made considerable gains.
One of the "hottest
trends in online dating" is the babyboomers on the top dating sites.
Since 2003, several free dating sites, operating on ad based-revenue rather
than monthly subscriptions, have appeared and become increasingly popular.
Virtual
dating
Online Date Zone
combines online dating with online gaming. It is distinguished from online
dating by the absence of an intention of the people to personally meet.
Virtual dating involves the use of avatars for people to interact in a virtual
venue that resembles a real life dating environment. According to Scientific
American, virtual dating is "the next step in online dating"
(Feb/March 2007, p.35).
A Time Magazine article
entitled "Internet Dating 2.0" was published on January 19, 2007
citing current and upcoming technologies and explains how people can now
connect in a virtual dating environment. Time describes how websites are
allowing people to meet for an avatar based, graphically enabled virtual date
without leaving their homes.
According to NBC and
TIME, OmniDate is one example of virtual dating.
Online
Date Zone - Social networking
The role of social
networking services in online dating has been explored in a book dedicated to
the subject. The findings of the study reveal that the online dating services
driven by subscriptions offer the least amount of social networking
opportunities, as they often only utilize the personal homepage genre of
online community, which only makes them effective for the bonding and encoding
stage of the relationship. The dating services modeled on the
free-at-the-point-of-use model scored much higher as many of them utilized the
Circle of Friends social networking method and a wider number of online
community genres. The highest scoring dating service was Facebook, which uses
the personal homepage genre, the message board genre, the weblog and directory
genre, as well as utilizing the Circle of Friends. The second highest scoring,
Second Life utilizes virtual worlds, message boards, chat groups and profile
pages to allow people to contact in a three-dimensional environment.
Problems
with Online Dating Services
There can be a variety
of problems when utilizing online dating sites.
Some
sites expect members to subscribe "blind," meaning that users have
had little or no ability to search or preview the profiles they will get to
see. eHarmony is one example of this kind of site.
Many
sites offer the option to sort search results by activity, however; e.g.
Ammatch.net
Some
sites prevent a potential contact from even reading a paying member's messages
unless the contact also subscribes. There are still, however, a few
established free dating sites that allow users to reply to messages, among
them: DateHookup.com and MatchDoctor.com.
Some
sites require that both the sender and recipient of messages be subscribers
before any off-site communication or contact can be arranged, and will filter
messages to remove email addresses, telephone numbers, web addresses and
surnames. Subscribers who attempt to circumvent this restriction may lose
their membership and be removed from the site.
Some
profiles may not represent actual daters, but are "bait profiles"
that have been placed there by the site owners to attract new paying members.
Both Yahoo Personals and Match.com have received several complaints about this
tactic. Some users spam sites with "fake" profiles that are in
reality advertisements to other services, such as prostitution, multi-level
marketing, or other personals websites.
Members
can, of course, ask for an up-to-date photograph before meeting others.
Matrimonials Sites are a variant of online dating sites, and these are geared
towards meeting people for the purpose of getting married. Gross
misrepresentation is less likely on these sites than on 'casual dating' sites.
Casual dating sites are often geared more towards short term (potentially
sexual) relationships.
Online
predators find online dating sites especially attractive, because such sites
give them an unending supply of new targets of opportunity for Internet fraud.
Some online dating sites conduct background checks on their members in an
attempt to avoid problems of this nature.
Most
members are enticed to join dating websites with free or low-priced
"trial" memberships advertised on many other websites. On sites
which require credit card information to join at all, these trial memberships
may automatically become full memberships at the end of the trial period and
charge the full monthly fee, without any additional action from the member,
regardless of whether the member has actually used the services or not.
Some
members have expressed complaints about the billing practices of certain
dating sites. To avoid these potential problems, some users have advised using
a virtual credit card number which is offered by several credit card
companies.
On
any given dating site, the sex ratio is commonly unbalanced. For example,
eHarmony's membership is about 58% female and 42% male, whereas the ratio at
Match.com is about the reverse of that. Niche sites cater to people with
special interests, such as sports fans, racing and automotive fans, medical or
other professionals, people with political or religious preferences (e.g.
Jewish), people with medical conditions (e.g. HIV+, obese), or those living in
rural farm communities.
Disreputable
sites such as Quechup may harvest users' personal information and contacts for
use in e-mail spam.
Consolidation within the
online dating industry has led to different newspapers and magazines now
advertising the same website data base under different names.
Discrimination
Gay rights groups have
complained that certain websites that restrict their dating services to
heterosexual couples are discriminating against homosexuals. This is has taken
place mostly among Christian dating sites, but major dating sites are
generally heterosexual oriented. Many sites require members specify themselves
as "male" or "female", complicating matters for intersex
and transgender individuals.
Government
regulation
government regulation of dating services began with the International
Marriage Broker Regulation Act (IMBRA) which took effect in March 2007 after a
federal judge in
Georgia
upheld a challenge from the dating site European Connections. The law requires
internationally oriented dating services to conduct, among other procedures,
sex offender checks on US customers before communication can occur with a
foreigner.
Online
Date Zone Introduction Services
As of 2008 a new variant
of the online dating model has emerged in the form of introduction sites,
attracting a large number of users and significant investor interest . As
opposed to the traditional online dating model where members have to search
and contact other members, introduction sites introduce members to other
members whom they deem compatible, thus claiming to eliminate much of the
mayhem of traditional online dating.
Free
dating websites – Online Date Zone
Most free dating
websites are dependent on advertising revenue, using tools such as Google
Adsense, affiliate marketing. Since advertising revenues are modest compared
to membership fees, free dating sites require a large number of page views to
achieve profitability.
From a marketing
standpoint, free dating sites have a lower advertising budget, and therefore
rely almost entirely on word of mouth. This is something not easily attained
since members of dating sites in general consider it their private matter,
thus hindering free dating sites from becoming viral as compared to social
networking sites.
There are some online
dating services that claim to offer free registrations and search, but which
are not truly free online dating service if they charge users to communicate.
True free online dating services also offer free communication and generate
revenue solely from advertising.